Volume 11, Issue 2 (6-2015)
J Health Syst Res 2015, 11(2): 435-443 |
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Fatehi Panah S, Salavati A, Shafeai R. Effect of promotional-training program to reduce the consumption of fast food Case study: Showing promotional Ads, brochures and Counseling to students in Sama primary school. J Health Syst Res 2015; 11 (2) :435-443
URL: http://hsr.mui.ac.ir/article-1-768-en.html
URL: http://hsr.mui.ac.ir/article-1-768-en.html
1- Department of Business Management, Sanandaj Branch, Islamic Azad University, Sanandaj,Iran
2- Departments of Public Management , Sanandaj Branch, Islamic Azad University, Sanandaj,Iran
3- Department of Marketing Management, Sanandaj Branch, Kurdistan University, Sanandaj, Iran
2- Departments of Public Management , Sanandaj Branch, Islamic Azad University, Sanandaj,Iran
3- Department of Marketing Management, Sanandaj Branch, Kurdistan University, Sanandaj, Iran
Abstract: (1145 Views)
Background: During the past few years, social marketing has been used frequently to affect the health behavior. Advertisement has a key role in the preservation of organizations as a factor in marketing by introducing different products. In other words, advertisement is one of the popular marketing tools which improves the market and increases the use of the products. The aim of this study is to investigate the effect of giving promotional-educational programs including brochures, commercial videos, and consulting on the consumption of fast foods on Sama Elementary School students.Methods: This quasi-experimental study was done on 56 girls and boys from Sama Elementary School who devided in experiment and control groups. The tool of gathering data was a questionnaire which had two parts including demographic questions and questions about fast food usage based on previous studies. This questionnaire was completed in pre-test. Later, based on the results, the promotional-educational program including brochures, commercial videos, and consulting was shown to the under-study group. After three weeks, the second test was given from both groups and the results were analyzed by testing different hypotheses including the Variance Analysis Hypothesis.Findings: The results showed that there is a positive relationship between the promotional-educational programs brochures, commercial videos, and consulting and the decrease in the consumption of fast foods.Conclusion: Promotional - training program had a positive effect on reduce Fast food consumption in the nutritional behavior of the students in this study. Considering to the low level of awareness of elementary school students and to improve their nutritional behavior to reduce Fast food consumption, Using the promotional-training program is necessary.Key Words: Advertisement, Marketing, Social Marketing, Fast Food Consumption
Type of Study: Research |
Subject:
education health and promotion
Received: 2020/07/16 | Accepted: 2015/06/15 | Published: 2015/06/15
Received: 2020/07/16 | Accepted: 2015/06/15 | Published: 2015/06/15
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